[MetaWraith]

Now that we've sorted out links, going back to the main topic.

I say good on the guy.
1) He spotted a gap in the market.
2) He took time to check it was legal
3) He had the guts to invest and actually do it.

Now he'll have to fend off unfriendlies brought in by the publicity.
Let's hope he's not sunk without a trace in the near future.