Thread: Telewest to 'revamp' TV packages
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Old 05-07-2004, 14:07   #1
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Arrow Telewest to 'revamp' TV packages
Quote:
Originally Posted by Digital Spy
Telewest have announced details of a digital TV shakeup and accompanying marketing campaign to target "disillusioned" Sky premium subscribers.

The revamp of its subscription packages - effective from this month - includes the expansion of the entry-level 'Starter' pack to incorporate the "five most popular digital TV channels". The mid-tier 'Essential' pack will include the top fifteen. The move, Telewest says, is to make "quality rather than quantity" the top priority.
More from here: http://www.digitalspy.co.uk/article/ds14895.html
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