I'm the opposite...
With girls I like the loud, brash type. I want a woman that can fight and beat me up. I would like to go skydiving with them.
I don't mind the fairness, but I don't require it. Although it may hurt my pocket a bit, I would not expect or force my wife or girlfriend to work. I do not expect them to pay the bills, nor do I expect them to pay for a movie ticket or the dinner. It is a guy thing.
With guys I want something similar compared to a girl. Harsh, fighter type. However, here I expect them to be fair. You buy your own movie ticket and you buy your own food. We do things 50/50 or so. I don't mind you leeching off my alcohol, provided I can do the same at another time.
It is a guy thing.