[Russ]

Benefits of NTL, 3-bills-in-one (edit - only for some customers)

There might be more but as you're asking about TV I'm sure what the other benefits are, if at all. Bear in mind you're talking about NTL's interactive service which is so bad, their managing director went in to a meeting with the other UK directors with the NTL remote control and made a clear display of throwing it out of the window because the service was, in his own words, "crap".