Originally Posted by Mark B

It's hard to put your finger on it...it's just 'different', in the same way that Google searching was 'different' when that first came out and everyone was ujsed to Alta Vista and the like.

It threads emails like a forum for starters. It's got mammoth storage space. And it's just basically rather snazzy.

Google have also pulled off a master stroke by making initial availablity limited...now suddenly everyone wants one, it's created a desire. Lots of people who would not otherwise have touched it have been sucked in and persuaded. Oh the power of clever marketing!