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Originally Posted by Pem
Well I'm sure this has been asked somewhere in these 218 posts but what is so good about Gmail and why would I want it on top of all the other mail accounts I have (or could have) ?
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It's hard to put your finger on it...it's just 'different', in the same way that Google searching was 'different' when that first came out and everyone was ujsed to Alta Vista and the like.
It threads emails like a forum for starters. It's got mammoth storage space. And it's just basically rather snazzy.
Google have also pulled off a master stroke by making initial availablity limited...now suddenly everyone wants one, it's created a desire. Lots of people who would not otherwise have touched it have been sucked in and persuaded. Oh the power of clever marketing!