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Free CDs in the newspapers
Free CDs seem to be the flavour of the month. If you're an Express or Mail reader then it's clear that all the old fuddy duddies want is compilations of the usual classical warhorses. If you want umpteen versions of the largo from the New World Symphony or the first movement of Beethoven's fifth, then buy the Mail or the Express.
On the other hand, the Guardian obviously feels that what its readers want is the latest in rock. Now, one of the things about the Guardian that I find totally resistible is its unspoken assumption that what its readers want is cutting edge fashion, be it music, clothes or food.
Today's Guardian is given away a free CD with people I have never even heard of, namely Zero7, Orbital, Basement Jaxx and Death in Vegas. So, what would be your response to these:
1) Sorry, can't talk now, I'm rushing out to buy today's copy of the Guardian.
2) Well, I wouldn't throw it in the bin if it came through the letter box.
3) Never heard of them.
4) Pretentious rubbish typical of the things liked by Guardian readers.
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