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Originally Posted by GDW1975
Has anyone else noticed how the volume during the commerical breaks is higher than during the actual programs NTL broadcasts (y'know, those things in between all the adverts  )??? Sky One seems to be the worst offender, imo. |
AIUI the companies that produce the adverts like to boost the "loudness" of the sound (ie the mid-range frequencies) because they seem to think it makes them stand out more without causing distortion.
Of course all they *actually* do is cause people to reach for the volume/ mute control and ignore the advert entirely!
P$$$$$g off potential customers is *not* a good way to do business!
