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The way they have done things, they are instead profiting from the vanity and stupidity of people who have chosen to spend two months deluding themselves that the world is interested in who they are and what they have to say.
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It's the same every year isn't it? No different this year.
The problem is that the format is getting tired. People aren't interested in the people in the house becuase they know what they are there for.
The format of "celebrity" reality shows is more interesting.
But people will watch Big Brother. However, I predict rating will drop to new lows.