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Originally Posted by downquark1
Yes, but David Beckham and Britney Spears do not specifically target children through their 'work'. Beckham is respected by all ages who like football and Spears the teenage - young adult groups who like pop music - among other things.
If posing nude on a magazine is appropriate for one half of your public but not for the other, what can you do? Loose the young male audience, (which probably has the most money) or appease the parents of the young ones, who you never meant to attract in the first place.
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The point is, Britiney did mean to attract the young audience in the first place, and it is this radical change of image that is now part of the problem. And Beckham does specifically target children - the range of kids clothes at Marks & Sparks called 'DB07' is one (admittedly lame) example. Britney Spears is a brand, and as any marketeer will tell you, brands need to build a relationship with the consumer to survive. I think that relationship ought to be a two way thing and those responsible for promoting it, whether Britiney directly or her marketing agents, are responsible to ensure that the relationship is not abused. That's not to say that Britiney can't change her image as she grows up, but she should be prepared to let go of the 'tweenie' market at the same time. Does the range of merchandise, type of advertising and kind of magazine she gives interviews to these days support that?