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Originally Posted by towny
The question, I think, is not so much what will the opinion be tomorrow, as what will it be in three, six or 12 months. A publicity campaign like this needs to be sustained if it is to be effective. An eye-catching advert might run on TV for a couple of months, but the real end of the campaign is when it is repeated in a second run six months later, thus cementing it in the memory of the audience.
Whatever you think of F4J, they have committed an act of such notoriety that it will be mentioned just about every time they get in the news in the future, for whatever reason. I think there is no doubt that public awareness of them has been heightened for the long term. And the longer people are aware of them, the more information about them they will accumulate.
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And here's the rub - if someone else now does something silly, the first thing people will think is "oh I bet it's those F4J people again", and even if it's not - they will be back in the public eye for a bit....
As I keep saying, it remains to be seen whether the long term effect is positive or not....