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Originally Posted by andygrif
BTW, I wasn't referring to you.
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I didn't think you were, but it's best to be sure
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I also saw the background piece on F4J - that's a good bit of editorial - but it's still not the headline, which is what I said before. It's buried way down as a side link to a very low priority story. And that's the great thing about news isn't it? Today's front page, tomorrow's fish and chips wrapper. When it comes to tomrrow can you honestly say that there will be more support for F4J?
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I thought you'd said the media was 'not reporting one single thing', but there's little point in going into word-by-word deconstruction mode here.
The question, I think, is not so much what will the opinion be tomorrow, as what will it be in three, six or 12 months. A publicity campaign like this needs to be sustained if it is to be effective. An eye-catching advert might run on TV for a couple of months, but the real end of the campaign is when it is repeated in a second run six months later, thus cementing it in the memory of the audience.
Whatever you think of F4J, they have committed an act of such notoriety that it will be mentioned just about every time they get in the news in the future, for whatever reason. I think there is no doubt that public awareness of them has been heightened for the long term. And the longer people are aware of them, the more information about them they will accumulate.