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Originally Posted by ntl customer
What does E&OE stand for anyway? 
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"Errors and Omissions Excepted".
It doesn't actually matter because (presuming it's a UK site, given the pound signs others have used) under UK sales law a stated price is only an "invitation to treat" (ie negotiate a deal as in "treaty"), it's not binding on either party.
Even if you managed to get through to the checkout section of the site and put your address/ card details etc in, AIUI it's not counted as a contract, even if you get an automated acknowledgement of the sale, until a person actually deals with it and accepts your offer of payment.
Companies *have*, in the past, honoured such deals if there's goodwill/ good publicity involved in it, but they're not obligated to by law.