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Originally Posted by SMHarman
The financial markets want / expect this merger, they can see the operational synergys alongside a comprehensive UK wide marketing strategy, rather than this "if you live in a Telewest Cable Broadband area", it will be if a cable passes your front door call this number.
It's a frustration for a potential customer to workout who his provider is to call them, when just calling the one Sky number will do the same trick and well a BT line is probably already installed. Inertia is a benefit for NTL, Sky and BT.
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Marketing costs will certainly be much more cost effective. Freuently we hear Telewest radio adverts. They have all the positive "I want it" vibes. Ntl has by comparison a very low profile. In my area, ntl, I'm very close to a Telewest franchise. As a result I often get the freebie newspapers with telewest advertising stuffed through my door. It makes me go green with envy.