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Old 10-05-2004, 19:55   #2
Chris
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Re: Pricing policy for digital photos

Quote:
Originally Posted by Theodoric
I get the impression that once you get above about 8" x 6" prints, processors make an extremely large jump in the price. For example, Asda charge 15p for 6"x4", 20p for 7"x5" , 25p for 9"x6" but then make an astounding jump to £2.28 for a 10"x8" print. At first I thought that it was something to do with the price of the paper, but for reprints and enlargements they charge 32p, 64p, £1.14 and £2.28 respectively, which is roughly linear with respect to size. I can only assume that it is related to making the more popular sizes loss leaders. Any other suggestions?
It's not clear whether you're talking about a traditional processing service or a DIY digital printing machine of the type that's becoming increasingly popular, but assuming it's the former, I would hazard a guess that the 'standard' sizes can be handled by the processing machine with little or no human input, but very large prints may need to be produced manually, or with more intervention in the process at least. They may simply be profiteering, but I doubt the prices for smaller prints are genuine loss leaders as I think they form the majority of prints they process.
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