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Originally Posted by andrew_wallasey
How can a specific companies services take presidence?
NTL's has a completely different network. They could keep all products specific to set regions.
You should not count your chickens when you don't know what might happen!
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Because that's what happens in a merger. One company generally takes on the name of the other (usually the larger) and the products get conusmed or merged into the portfolio.
Where there are products that are similar, they are likely to end up as one - as ntl really don't want another fiasco like the one they're just starting to get themselves out of with different prices and products in different areas.
A merger is generally a polite term for a take-over where one company will be the dominant, but there will be some equity swapping and places on boards going down (like Granada/Carlton recently).
There are two options - either take one name or another - or the better option (given the bad press of both cablecos) will be to come up with a snazzy new name for the newco. If any ad agency sees this and uses it - I'll sue for millions - but as we already have 'Sky' would could name the new one 'Ground'!!
As for merging of product line-ups and back-end stuff....well I think we are already seeing some alignment of the products available (like the broadband announcement a couple of weeks ago).
I forsee more of this in the coming months, as the two companies work together for a harmonised offer.