In 2002 Mars changed their advertising strategy to make the bar more appealing to women. This included changing the slogan to
Quote:
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" Pleasure you can't measure "
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And....
Quote:
The Mars Bar was implicated in a well-known and oft-repeated (but false) rumour involving Rolling Stones vocalist Mick Jagger and his girlfriend Marianne Faithfull. This incident is also thought to have led to the term
" Mars Bar party " as a reference to a sexual orgy.
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The truth is out there!!
