I got an email along the lines of
Quote:
Extended Free Period
As a valued ntl Broadband customer, we are pleased to inform you that your free trial subscription to Broadband Plus has been automatically extended, without any charge. This gives you further opportunity to access the best music, games and educational services available online.
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I've only used it about 3 or 4 times also, they would get more customers if they add Big Brother 5 coverage to it, but then again most people have E4 so maybe not.