Didn't think that they would do it, but they have.
Well done Telewest.
I suppose though that the majority of their customers will still use the same bandwidth even though they have 50% more to play with. Makes great PR though.
What will NTL do? Probably nothing as most NTL customers won't even know anything about it. Maybe we should start a "hell" site to try to pressurize NTL into following suit.