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Re: NTL tv and phone bundle a blunder?
It might prevent some sign ups to ntl, but by bundling the phone existing subscribers are "trapped" into staying with ntl for everything, instead of seeing if the grass might be greener.It's a bit tit for tat really, and since it's easier to keep customers than win new ones, trapping them into staying is probably a wise move. However, should a company need to trap it's customers ?
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