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Re: Job benefits
Personally I'd go for Flexability in hours where possible and I would also suggest that you consider paying some form of overtime (or at least time off in liue for extra hours worked).
As much as you might want to have your guys and gals in the office for there hours each week, there will be times when you all have to pull a couple of late shifts to get things done in time.
Stock-options, If you want to give them, feel free but I wouldn't really class them as a benifit, rather a bonus that may or may not pay out in the future.
Paid holiday and Pensions, Oh yes please and more of them. I know that you said that 20 Days paid holiday a year sounds a bit high but if you offer more than the legal minimum then your (prospective) Co is already offering people something worth moving jobs for. If you offer an extra days hol for staying with company for 3 years and maybe another after 5, you'll also encourage people to want to stay on.
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