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Re: Job benefits
I'd have to agree with the majority here, initially go for good salaries as the prime factor. If the salary is good enough then the employee has the choice of beneifts that they can then arrange themselves. After all, if you don't have kids, cheaper schooling offers would have no appeal, and so on.
Maybe make it easier for employees to take up certain things like pensions. In the UK employers except the smallest are now obliged to have stakeholder pension scheme access (the pension itself is run by a private fund, not the employer, as for a small firm that would be financially unreliable) - doesn't mean the employer has to contribute, just has to provide the facility for the employee to make payments.
Bottom line has to be, don't try and run before you can walk. Don't put in place something that your business cannot afford. Perhaps the biggest incentive would be "stock options" in your fledgling business especially for any key staff, to incentivise them that times are hard to start with but they, with you, reap the rewards later as the business becomes successful.
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