coca cola has come with an ingenious 'hand bag' design for women 'on the go' to promote its smaller version of 'diet coke'
Quote:
A spokeswoman for the company told the BBC that the can would better "fit in with today's hectic lifestyles".
"This is primarily aimed at women and will be promoted in the women's press," she added.
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source: breakingnews.ie
http://www.breakingnews.ie/2004/04/15/story142946.html