I'd thought i'd wade in. Jezza Clarkson put it best. When you fine companies, it has a negative effect in the long run. Fines like this DO hurt copmpanies, and they have to respond by cutting even more costs and putting up prices to try and stay afloat. This means everytime you fine a company the situation gets worse.
He said a better punishment would be to make the board members walk through Central London naked during the day so everyone can point and laugh at their tackle
