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Originally Posted by Scooby
Big mistake - Freeserve is a big brand name in the UK Wanadoo however is not known to most so unless they do an advertising blitz people will be wondering what the hell is going on 
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I've got a no-ties Freeserve account, and they've written to me regarding the change of name so I guess they have written to all their members. This will be a start, so the new name will get noticed quickly I think.
It's a more reasonable name change than NTL dropping the :home bit! And some other brands have done it successfully....O2 from BTCellnet, Snickers bar from Marathon, CableForum from NTHellWorld!!!