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Originally Posted by jason.ntlwogill
more selective treatment for customers new ntl customers in different areas what ever happened to company consistency?
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Well for a start, as such, when this offer was agreed and paid for ntl was split into regions (it still is but marketing has been centralised). Each one being run by a different MD. Each MD had a budget with which to market their Buisness unit. The NW marketing team decided it would be good to team up with the producer of the North Wests biggest Paper, the manchester evening news, owned by guardian media group.
This overs all local NW papers (oldham observer etc) and is not just based in the one paper.
As for selective, tell me a company that doesn't try to incentivise their potential customers into becoming actual customers. Otherwise, what would be the point of marketing?