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Originally Posted by asdf
Why will it have to cost money?
NTL reps aren't needing extra training to drop home, broadcast etc from their startup speech.
NTL paper will be ordered but the old stuff will no doubt still be used until it's all gone, so no cost there.
Anything that is already physically branded (vans, offices?) isn't being changed, so no cost there.
Where is this big cost?
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So the team that came up with the new motto did it for free, did they? And the graphics team who have designed how it actually looks are not paid? As are the web designers etc. etc. I think not. Therefore it costs money.