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Originally Posted by Mr_Burns
Our new pool car has an ntl:home logo on it. We've only just got it so it won't get replaced for 4 years. Our department will be gone long before then, anyway. 
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LOL, joking aside I think you are quite right. Good luck!
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Originally Posted by abailey152
Of course it will give customers a better service. Just think, the next time your broadband/TV/telephone go down and NTL say "Oh, we can call next week sometime to look at fixing it", instead of getting angry you'll look at the new motto below the logo. This will fill you with a warm glow, a feeling of peace that the old motto just didn't do. Now isn't that worth spending loads of money on? 
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*snigger* But this isn't a rebrand in the typical sense, nor are they spending loads of money. It sounds more like a "tactical management decision" - one that is cheap, not too drastic, and (IMHO) will be pointless