Quote:
|
Originally Posted by Pierre
They are not rebranding. Also the Royal mail fiasco can in no way be compared to what ntl are doing |
Why not? It's the same thinking. Forget about the service, just change the logo. It's just nonsense. Does anyone look at the logo or the motto or whatever below the logo and say "Ah! Now there's a company I'd like to be with". NO. We all look at what is offered at what price. Then we talk to people and look around for evidence of what experience others have had with the company. At no point does the logo have any bearing on our decision to buy goods or services from any company.
Changing logo's, mission statements or whatever, is done to either dis-associate a company from its past or they do it out of desperation. Take a look at all the successful companies, with very strong brand names. Their logo's seldom change.