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Simon Rochelle · 30-03-2004, 19:29

If you read the statement, all there actually doing is streamlining how the buisness is percieved to the outside customer. Its most likely some team somewhere has decided that if a customer just see's ntl as ntl as opposed to all its seperate parts then it will be less confusing for the customer.

This looks like it was probably briefed out to staff, if it was released to the public i would be suprised, i dont know, i dont have ntl, i just joined to point this out after seeing all the responses to this breif.

They arnt actually rebranding anything, if you look, within the company, they will continue to refer to the seperate entites as they currently do, however, the focus for the customer is that there dealing with ntl, not per say Ntl:Buisness or Ntl:broadcast or however other many devision's they have.

Throw in a few new fancy logo's and images, just call yourself NTL on the outside and then you give a more customer focused image, like your just one nice big oiled company not tons of seperate entities that dont know there a$$ from there elbow.

I think alot of the hoo ha i have read after reading the initally release is just rubbish, i doubt there going to spend very much money at all, infact, they will most likely continue to send out there letters with the old letter heads and seperate divisions until they run out of that kind of paper, and slowly phase in new headed paper which just says NTL on it.

Companies have found that major rebranding can be a bad move, as in the post office changing its name, and there was british airways repainting there planes with them stuipd colours, NTL are doing nothing so dramatic as all there doing is telling the people who work for them to start referring to themselves by NTL, nice simple and easily remembered.

30-03-2004, 19:29	#41
Simon Rochelle Inactive Join Date: Mar 2004 Posts: 32	Re: ntl to rebrand. If you read the statement, all there actually doing is streamlining how the buisness is percieved to the outside customer. Its most likely some team somewhere has decided that if a customer just see's ntl as ntl as opposed to all its seperate parts then it will be less confusing for the customer. This looks like it was probably briefed out to staff, if it was released to the public i would be suprised, i dont know, i dont have ntl, i just joined to point this out after seeing all the responses to this breif. They arnt actually rebranding anything, if you look, within the company, they will continue to refer to the seperate entites as they currently do, however, the focus for the customer is that there dealing with ntl, not per say Ntl:Buisness or Ntl:broadcast or however other many devision's they have. Throw in a few new fancy logo's and images, just call yourself NTL on the outside and then you give a more customer focused image, like your just one nice big oiled company not tons of seperate entities that dont know there a$$ from there elbow. I think alot of the hoo ha i have read after reading the initally release is just rubbish, i doubt there going to spend very much money at all, infact, they will most likely continue to send out there letters with the old letter heads and seperate divisions until they run out of that kind of paper, and slowly phase in new headed paper which just says NTL on it. Companies have found that major rebranding can be a bad move, as in the post office changing its name, and there was british airways repainting there planes with them stuipd colours, NTL are doing nothing so dramatic as all there doing is telling the people who work for them to start referring to themselves by NTL, nice simple and easily remembered.