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Originally Posted by poolking
Shouldn't NTL be spending the money on the technical side? It doesn't matter how much money you throw at rebranding, it doesn't matter what it says on the tin, it will still be the same rubbish inside.
Talk about skewed priorities.
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Even if this 'exercise' only cost them 10p in terms of money to spend, the cost in terms of man hours (consultants??) etc must surely be phenomenal?
