Well here are details of ntl's impending 'rebrand'
Personally, I think it's a complete waste of time & money, especially in light of redundancies/bonuses to execs etc, & also the impending Telewest merge which will completely rebrand everything anyway.
Quote:
What are we doing?
We are making some minor changes to the way we use the ntl brand and logo for our customers. The changes will help to promote the image of ntl as one company. Branded goods, vans and so on will be updated when they are replaced in the normal course of business.
ntl:home / COBI
Key changes to the ntl home brand include:
New strapline †“ †œmore choice. better value.ÃƒÂ¢Ã¢â€šà ¬Ã‚Â - and new visual icons.
We will only use the terms †˜ntl homeââ‚ ¬Ã¢â€žÂ¢ internally; to the external audience we will be simply †˜ntlâà¢Ã¢â‚¬Å¡Ã‚¬Ã¢â€ž ‚¢. This will be reflected in external literature, internet sites, etc.
Associates who use these terms when talking to customers †“ e.g. when answering the phone †“ will need to answer †˜ntlâà¢Ã¢â‚¬Å¡Ã‚¬Ã¢â€ž ‚¢ from now on.
The new brand guidelines are available here.
Other divisions
To provide a consistent face to our external customers, all other divisions will be making the following changes to their external brand:
We will only use terms like †˜ntl:broadcastà¢Ã¢â€šÂ¬Ã¢â⠂¬Å¾Ã‚¢, †˜ntl:businessà¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚¬Ã¢â⠬žÂ¢ internally; to the external audience we will be †˜ntlâà¢Ã¢â‚¬Å¡Ã‚¬Ã¢â€ž ‚¢. This will be reflected in external literature, internet sites, etc.
Associates who use these terms when talking to customers †“ e.g. when answering the phone †“ will need to use 'ntl' now on.
Why are we doing this?
A strong, recognisable brand sends a clear message to customers and associates about what a company stands for, so itâ₠¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢s important that we use our brand consistently.
As we are now in a period of consistent growth, this is an appropriate time rethink our brand and maximise understanding of what ntl stands for.
How and when will these changes be made?
Changes to telephone answering should be made by the middle of next week. Call centre teams should receive confirmation through their normal briefing processes.
Changes to internet sites will be made as soon as practical.
We will not spend a lot of money re-branding existing items, so branded goods, vans and so on will be updated when they are replaced in the normal course of business.
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So there you have it.
Can someone just remind me of the point of this again........