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Originally Posted by Gakkari
Actually, it IS the retailers' fault! The retailers (not if you're an independent, admittedly) get paid TWICE for games they sell - once with their 45% discount when they buy them in and again when we have to pay the larger retailers to stock them! Retailers like GAME, on average, make nearly 20 quid on a 40 quid game. Publishers, on the other hand, make less than half of what retailers get.
But I'm with you on the stealing issue. Not a victimless crime - there's never any such thing. I own 3x PS2s and 2 Xboxes because I play Japanese games (I speak Japanese and wife and son born there) and so have a legitimate reason to want to chip. But I never have, never will, and will never buy a copied game.
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And which wholesale company do you work for? If your talking about the 45% discount i would guess one of the main ones, Pinnacle, Gem or Centersoft (possibly Ideal)?
But i do know for a fact that most wholesalers do NOT give 45% discount to even ppl like Game. Latest release retailing at £39.99 costs even them £25.50 per unit thats 64% and thus a 36% discount on retail for ordering in bulk, add vat to that and you get £29.96 so in actual fact it equates to 25% off the retail... now bear in mind the current trend with most supermarkets and whatnot using the latest games as loss leaders and selling the aforementioned games at £29.99 and making a loss on them to get ppl into their shop - this makes it almost impossible to actually ever sell anything at £39.99 and we ourselves tend to reduce things to £34.99 meaning we only get games at
15% less than retail not 45%..... now bear in mind that 15% is NOT alot to make on a game and as i have shown
incl. vat we pay £29.96 and sell for £34.99 making £5.03 per game we sell. Now work out wages, rates for your shop and all other overheads and your left with a fraction of that as profit... hence why more and more independants are closing down and only the mass chains with their complete lack of any knowledge in the actual industry are the only ones not to struggle...