[Neil]

LONDON (Reuters) - BT Group has moved to prevent desertions from its mainstay home user base, cutting line rental and call charges and simplifying its tariff structures.

BT <BT.L>, which controls over 70 percent of the home telephone market, has seen competition heat up from entrants such as Tele2, Carphone Warehouse <CPW.L>, Tesco <TSCO.L> and cable firms such as NTL and Telewest <TWT.L>.

Criticised in the past for its complex tariff structures, BT announced on Wednesday it would abolish its standard rate for residential customers and introduce a simpler range of low prices.

http://news.money.msn.co.uk/article....e=windows-1252

Source-MSN.