[Theodoric]

I opened a packet of Walker's crisps the other night and found an important looking piece of sealed black paper in it. Anyway, I looked at the packet and saw that there was some sort of competition for a car. Great, I thought, and eagerly opened the sealed piece of paper. I was promptly brought back to earth on finding that I had won 27p (yes, the vast sum of 27p!) that I could use to purchase another packet of Walker's crisps. I sometimes feel that these competitions damage a firm's reputation rather than enhancing it.