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Originally Posted by MovedGoalPosts
So on that basis your subject matter might be viable, but you need to demonstrate that for a proportion of the market the brand is trying to attract, the consumer choice is not the usual promotional strategy of making your product the most attractive, but showing that the alternatives are less palatable than your own.
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YESsssss, Thank you. You have just given me a basis for part of it. I think that what i have to do is not base the assignment on the Labour party of now, but in 1997 and 2001. I will have to talk about the Tories as well, and their consumer (voters) behaviour at that time