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Originally Posted by col d
Exactly, which is all part of the conumer Decision making process.  Yes the lesser of two evils it may be, but a decision still has to be made |
So on that basis your subject matter might be viable, but you need to demonstrate that for a proportion of the market the brand is trying to attract, the consumer choice is not the usual promotional strategy of making your product the most attractive, but showing that the alternatives are less palatable than your own.