Colin

i know what you mean mate. But i really want to get a good mark in this.

Right. I have made a decision, cause as i said once i get an idea in my head, it sort of snowballs.

Been looking around the internet to see its a viable subject or not, and honestly think it is.

I will explain a little bit (maybe just to sort it out in my head). I cannot use all theories of consumer behaviour as some basically just dont apply, and that is not what is required. I can use some theories though, and write a good deal about them. For instance, one theory is

Semiotics:-
Semiotics is basically Signs or image. Consumers choose products based on their self-image and therefore, peopleââ‚Ã⠀šÃ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢s possessions should reflect part of their personality.

The labour party used this when changing the red rose to the 'cross my heart'. Even the change in image of the party, kinnock to Blair, Labour to New labour etc.

Sorry to keep boring you, but this is helping me.

Another thory is the Decision-making process. I.e Need Recognition/Problem Awareness. In the election people recognised the need for change in the country, with a lot of things. The scandle of the troies. NHS and Education, and people did change parties. Thats why there was a landslide.

There are more, but this post is getting on a bit. Can people see what i'm saying, for am i just wearing blinkers as i have this idea in my head.

Once again, sorry for boring you, but this is pretty important to me