As some of you know i am having a hard time with an assignment at the moment, and may have had a great idea for it. But i need a bit of advice from people out there whether it is a good idea or not.
The question of the assignment is:
For a product or service category of your choice, analyse the behaviour of consumers in terms of relevant behavioural theories and concepts. The choice of topic may be as narrow or as wide as you choose (i.e. A box of Dairy Milk Chocolates vs. the confectionery market). Whatever topic you choose, you must be confident that you are able to relate it to relative consumer behaviour material covered over the course of the year.
Now i have had an idea to do the Labour party, as this, as i think it will be pretty interesting, and not many people will do this.
Does anyone agree that the Labour party is a service and a brand, and would be a viable choice to do the assignment on.
Come on all you brainy people, giz a hand
