[SMHarman]

I assume this launch is in response to Aquafina. Again bottled tap water. Is this a marketing problem, or a bottled water problem. What would the press say if Thames were to launch Thames water in bottles? - waits for jokes about the quality of the water in the river Thames.

http://www.aquafina.com/home.htm

http://www.aquafina.com/faq.htm


Whatâ₠¬Ã¢â€žÂ¢s in Aquafina water?
Aquafina is non-carbonated, purified drinking water. Purity Guaranteed.

Contains: Purified water
Calories 0
Total Fats (g) 0
Sodium (mg) 0
Potassium (mg) 0
Total Carbohydrates (g) 0
Sugars (g) 0
Protein (g) 0
Caffeine (mg) 0

How does Aquafina purify its water?
Aquafina guarantees consistent purity and great taste by means of a state-of-the-art purification process that includes reverse osmosis. We give you water that's guaranteed to be pure. No added flavors or fizz. No added minerals, colors or unwanted impurities. These processes are what allow Pepsi-Cola Company to guarantee our consistent purity and great taste.

What is Reverse Osmosis?
Reverse osmosis (RO) utilizes semi-permeable membranes with smaller pore sizes than microfiltration, ultrafiltration and nanofiltration to remove unwanted impurities in the water. RO removes approximately 98% of dissolved solids, or ions (sodium, calcium, chloride, etc.), from the water source.

What is the history behind Aquafina?
Aquafina was introduced in Wichita, KS, in 1994 and reached national distribution in 1997. Since its debut, Aquafina has won over consumers with its great taste and purity. Aquafina is currently America's #1 selling bottled water brand in measured retail channels.

In what size bottles can I buy Aquafina water?
Aquafina is distributed nationwide and can be enjoyed in 16.9 oz, 20 oz, 24 oz, 1L and 1.5L bottles.

What sporting events does Aquafina sponsor?
Aquafina is the †œOfficial Bottled Waterââ‚ƚ¬Ã‚ÂÂÂ� of AVP Pro Beach Volleyball and the PGA of America (including the PGA Championship, PGA Grand Slam, U.S. Ryder Cup and Seniorsââ‚à ‚¬Ã¢â€žÂ¢ Championship).

What are consumers looking for in bottled water?
Research shows what consumers want most in bottled water is consistent purity and crisp, clean refreshment. Aquafina is noncarbonated, purified drinking water, with purity guaranteed. No minerals are added.

Aquafina is a registered trademark of PepsiCo, Inc.