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Originally Posted by towny
Credit to Coca Cola for thinking up this scheme, and then having the sheer brass neck to go ahead with it. If the great British public are daft enough to fall for it, then frankly Coke deserve to make a packet exploiting them. It just shows the persuasive power of marketing.
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They are being investigated for by the Food Standards Agency for misleading labelling of the product, so it's not entirely stupidity to blame in this instance.