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Originally Posted by towny
One problem with this that springs to mind is the necessarily restricted market for such a service. Sky potentially has access to every household in the UK, and something like 7 million existing subscribers to target advertising at. I suspect neither NTL nor Telewest have access to a large enough subscriber base to make such a service viable. The fewer 'NTL+' boxes they are likely to sell, the higher the unit price for each box would need to be, to cover development and other costs.
I think if you want such a service, best option is simply to endure the hassle and switch to someone who already provides it.
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This goes back to the first post and why the customer left NTL. He was unhappy with the product and saw a future with SKY. The NTL network covers enough of the country to be in competition with SKY but the DTV product is inferior. Customers want a reliable, affordable system.