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Originally Posted by SMHarman
Slipping off topic, but recruitment, so you mean an improvement in the customer service experience.
Marketing - where - I turn on the radio and hear BlueYonder adverts. The most I see NTL mentioned in adverts is those for AOL BB. NTL BB is rarely advertised, at least where I loook anyway.
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Mods - if i'm going way off topic or owt here please feel free to split this topic out 
Hiya, Marketing is an odd creature, and who you're aiming to recruit aren't necessarily best found through certain routes. What I imagine has happened is research has been carried out to see which demographics sign up for NTL most readily, and the methods of media they're most suceptable to... I see and hear telewest ads all over the place, but then again I'm a 24 year old professional... I go to train stations, supermarkets, etc and everywhere you get NTL face to face recruiters. these are the places packed with families or executives with disposable income...
Of course, this is only just a very vague overview of how I've seen recruitment - a national campaign is a very difficult thing to co-ordinate, especially when you may have quite specific target audiences.