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Originally Posted by Chrysalis
The answer is as what somone else suggested, manipulation of when people download.
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Actually, there is a 3rd option as well (and a combination of all 3)
That would be traffic shaping. I.e. where application-layer bandwidth management servers are installed on the network which identify packets by their class, and allocate priorities. So for example, gaming packets get a low-latency priority, whereas P2P packets get the lowest priority of all.
I personally favour a combination of very high speeds, bandwidth limits with an OPTION of either slowing to say 64k over that limit, or staying at the top speed and paying per gig above the limit, and traffic shaping.