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Originally Posted by Proppinupthebar
If MUTV want to have a freeview why should ntl spend their own money in promoting it?
This site slating ntl without all the facts. How unusual.....  |
I would imagine that NTL get a share of the revenue generated by their customers that subscribe to MUTV. Freeviews are there to let non-subscribers see what they are missing and hopefully persuade them to subscribe. If more customers subscribe then NTL would get more revenue from their share of the new subscribers payments. What would it cost NTL to slip a small advert on the ntlworld.com home page and on customers bills?