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Originally Posted by Jerrek
So only Americans can afford luxury cars?
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OK, let me explain it simply.
The US is the biggest wedge of the luxury car market, and the luxury car market is nowhere near as big as the non-luxury car markey.
Now, the car manufacturers could build automatics specifically for the US market and manual for the rest, increasing production costs.
Or, they could use a bit of business sense and make automatics as default and save the production costs.
It's what mobile phone/PDA manufacturers wish they could do.
At the moment, the US market is more interested in PDA's, the European more for phones.
Consiquently, in europe people are more keen on a phone with some PDA functions, and in the US people are more keen on a PDA with some phone functions.
So, Nokia wants to build a device to sell to both markets, problem is, both markets are different, so Nokia would have to develop two seperate devices and sell them to their respective markets, or risk producing a hybrid on the two market's needs which neither market really takes up.
If the majority of the market wanted a PDA with some phone functions, Nokia could just produce one saving the extra development costs.