Thread: 118 118
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Old 27-01-2004, 14:41   #1
SMHarman
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Join Date: Jun 2003
Services: Cablevision
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118 118
Bedford wins 118 118 fight
27 January 2004
Former athlete David Bedford today won his fight with operators of the 118 118 directory enquiries service over the use of Seventies-style runners in its adverts.

Ofcom, the telecommunications regulator, upheld an earlier ruling that the adverts caricature Mr Bedford "by way of a comically, exaggerated representation of him".

Mr Bedford, a former 10,000 metres world record holder, immediately announced he would launch court action against The Number, operators of 118 118, to recover damages.
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