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Re: any web techies in the house ?
Off the top of my head...
Copy all the text from the PDF onto your HTML page and then put a link there to 'PDF version'. With luck, if Google finds the HTML first then it will list it first. Also, given the option of two similar-looking pages then peeps are probably more likely to go for the HTML one.
As a backup, put a link at the top of the PDF back to the HTML page.
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