http://news.bbc.co.uk/1/hi/uk/3405295.stm
Interestingly the survey was by Horlicks, who's customers are mainly women, and you can tell this by the types listed in the 'admired professions'...."rugby players" (sporty men)....."firefighters, police officers, ambulance drivers" (men in uniform)....."care assistants, nurses" (caring men)
