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Bedford wins 118 118 fight
27 January 2004
Former athlete David Bedford today won his fight with operators of the 118 118 directory enquiries service over the use of Seventies-style runners in its adverts.

Ofcom, the telecommunications regulator, upheld an earlier ruling that the adverts caricature Mr Bedford "by way of a comically, exaggerated representation of him".

Mr Bedford, a former 10,000 metres world record holder, immediately announced he would launch court action against The Number, operators of 118 118, to recover damages.

http://images.thisislondon.co.uk/v2/...04_100x110.jpg

Re: 118 118
 

....... and since I don't know who he is, here is a piccy of him. :)

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Hmmm - bonny looking lad, isn't he? :D

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The guy behind him - does he have a mobile phone stuck to his face?

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Nah, thats the guy from Supergrass :rofl: